Θέσεις εργασίας

Digital Marketing Specialist

Location: Cyprus (Work from home) 

Commitment: Fulltime 

Start Date: 4th March 2025 

Closing date for applications: 19th January 2025 

About Boucles Project

We are an online shop based in Cyprus, catering exclusively to curly hair, with a passion for empowering our customers to embrace their natural hair and begin a healthy hair journey. 

Since our launch in mid 2020, we’ve received amazing testimonials both for our curation of products, as well as our outstanding customer service. Our aim is to grow our business with quality and integrity, caring for our customers and the planet, and giving back to the local community. This is an exciting time to join our growing start-up 

Position Overview: Digital Marketing Specialist

We are seeking a creative, detail-oriented, and results-driven Digital Marketing Specialist to join our dynamic team. This role is perfect for a self-motivated individual who thrives in a fast-paced environment and is passionate about all things marketing. Reporting directly to the CEO, you will take ownership of the day-to-day execution of our digital marketing initiatives, driving brand awareness, engagement, and sales growth. 

Key Responsibilities

  1. Social Media Management
    • Oversee the end-to-end management of our social media content calendar.
    • Create engaging and on-brand content for Instagram, TikTok, Facebook, and YouTube, aligning with the CEO’s marketing strategy.
    • Manage and execute social media campaigns that foster community engagement and drive sales.
  2. Content Creation
    • Write and publish educational blog posts in both English and Greek to inform and engage our audience.
    • Design and send promotional and educational emails and SMS to support ongoing campaigns.
  3. Advertising Campaigns
    • Create and manage paid advertising campaigns across Meta (Facebook/Instagram), Google, and TikTok.
    • Monitor, analyse, and optimize campaign performance to maximize ROI and reach KPIs.
  4. Event Promotion
    • Plan, promote, and support in-person events and pop-up shops to strengthen customer relationships and increase brand visibility.
  5. Influencer & Brand Ambassador Program
    • Identify potential influencers and brand ambassadors that align with our values and target audience.
    • Manage relationships with influencers, including creating contracts, negotiating payments, and overseeing campaign timelines.
  6. Data Analysis & Reporting
    • Analyse and report on the performance of marketing campaigns and provide actionable insights to improve future efforts.
    • Participate in weekly marketing meetings to present updates and collaborate on strategies.

 

Required Qualifications

  • A degree in Marketing or a related field OR 1-2 years of hands-on experience in digital marketing.
  • Strong understanding of social media platforms (Instagram, TikTok, Facebook, YouTube) and digital marketing trends.
  • Excellent copywriting skills in both English and Greek, with a flair for creating engaging and educational content.
  • Familiarity with email marketing platforms, SMS tools, and Meta, Google, and TikTok Ads.
  • Analytical mindset with the ability to interpret data and suggest improvements.
  • Strong project management skills and the ability to juggle multiple tasks and deadlines.
  • Experience in planning and promoting events is a plus.
  • A proactive and creative thinker who is comfortable working independently and collaboratively.

 

Why Join Us?

  • Be part of a growing, innovative brand passionate about making an impact.
  • Collaborate directly with the CEO and a supportive team to shape and execute exciting campaigns.
  • A chance to bring your creativity to life and grow your digital marketing expertise.
  • Enjoy a 15% employee discount on our 2 main brands.
  • Receive 20 days’ annual leave + your birthday.
  • The opportunity to upskill when required.
  • Social insurance & GESY contributions.
  • Thrive in a fully remote work environment.

 

If you’re ready to take on a role where you can make a tangible impact and grow your career, we’d love to hear from you!

How To Apply 

If you're interested in applying, please send your CV and a short Cover Letter to info@bouclesproject.com