Have you been thinking about embracing your natural waves, curls, or coils but don’t know where to start? This is your sign! ✨

We’re looking for people ready to transform their hair and fully commit to their natural curl journey.

Over the next three months, we’ll help you unlock your dream curls and equip you with lifelong knowledge to care for and embrace your natural hair.

How To Apply

Send us a 30-60 second video telling us why we should choose YOU! We’re looking for people who are truly ready to embrace their natural texture and share their journey with the world.

🚀 Ready to begin? Apply now and start your curl transformation! 💫

💗 WHAT YOU'LL GET FROM US

Curly hair products

Free products tailored to your curl type

Community & education

Access to an exclusive community for tips, updates & encouragement

Exclusive access

Free entry to all of our events throughout the challenge

📸 WHAT WE ASK FROM YOU

Social media content

Share your journey on your socials (3 posts per month)

Healthy hair committment

Limit straightening to max 1x per month

Document your progress

Take progress photos every 2 weeks & capture videos of your experience