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Moisture vs. Protein

Moisture = Softness

Moisture comes from water. Moisturising ingredients work by bringing additional water to your hair and keeping it there.

Protein = Strength & Stiffness

Hair is made up of protein. Protein gives your hair strength and shine and reduces breakage.

WHEN DO YOU NEED MOISTURE?

  • Hair feels dry, rough, breaks easily and tangles
  • Low porosity hair already has high levels of protein so needs more moisture

WHEN DO YOU NEED PROTEIN?

  • Hair feels mushy, sticky, and stretches
  • Damaged hair needs protein to fill in gaps in the cuticles and retain moisture.
  • High porosity hair needs protein to help curl formation

A BALANCING ACT

Moisture (softness) vs. Protein (strength)

You need both, and you need to look for signs in your hair to understand what it needs more of.

@curly.lori.lane

 

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