Introducing the Next Generation of Hair Care: CurlyEllie's Best Shampoo Yet!

After a decade of delivering top-tier hair care, CurlyEllie unveils the upcoming evolution of the beloved shampoo formula. Get ready for a game-changer in hair care, now available on bouclesproject.com!

So, what's new?

• A New, Gentle Cleanser: Meet Cocoyl Methyl Isethionate—a sulfate-free surfactant renowned for its mildness and rich, creamy lather. Made from coconut oil, this luxurious ingredient ensures a deep cleanse without stripping your hair of its natural oils. Your hair will feel fresh, nourished, and beautifully soft!

• Dermatologist-Tested, No-Tears Formula: Our newly enhanced formula has been tested in an independent lab with vegan eye-testing, making it even gentler on your skin, eyes, hair, and scalp. Say goodbye to irritation and hello to a soothing, stress-free wash every time!

And, of course, we’ve kept all the goodness you love from our current formula—including the healing power of Aloe Vera, Pro Vitamin B5, and more!

But don't just take our word for it. Here’s what our independent blind study testers are raving about:

Gentle Shampoo

• "The product is really good for my extremely dry and frizzy hair. I have been using other shampoos but they either didn’t clean completely or dried my hair. But this is very good and helped my dry hair restore the nourishment and hydration and gives that smoothness and shininess.

• "Love how it feels on my hair, lather consistency and how my hair feels afterwards.”

• "It felt very nourishing for a shampoo. Detangled hair almost like a conditioner does. Thick lather means you don't need to use much.”

About CurlyEllie

CurlyEllie is a family-owned and run business based in Kent, proudly crafting all our products in the UK using recycled plastic. As one of the fastest-growing hair care brands in the UK, we specialise in products for curls. Our CurlyEllie Intense line, infused with plant and seed oils, keeps your curls moisturized and defined. Free from sulfates, parabens, phthalates, silicones, mineral oil, petrolatum, or dyes—our products are designed to love your hair back!