As a small, woman-led business, boucles project was borne out of the desire to help my fellow curly-heads embrace their natural hair. I was so tired of seeing dry, frizzy hair, waiting to be loved (and properly styled) that had lots of potential, but was being neglected.
Good quality curl products come at a certain price point, because they use high quality ingredients that are sourced through a fairtrade system - meaning that everyone in the supply chain is paid a fair price for the work they do. In addition, bottles are either made out of recycled plastic, or the byproduct of sugarcane. These human-first and eco-friendly practices push the cost of products up.
I’ve always wished we could find more cost-effective products, without sacrificing quality, so that more people could have access to them. I never imagined we could lower the prices of our most-loved products, but that's exactly what we’re doing.
From the very beginning, it was clear that CurlyEllie had a special place in our customers’ hearts (and on their bathroom shelves). They're vegan, suitable for all ages and hair types and they smell divine! As exclusive distributors of CurlyEllie in Cyprus and Greece, and thanks to all your support over the past 2 years, we’ve been able to strengthen our partnership and secure larger volumes of stock, at lower prices.
So what does that mean for you?
Usually, when businesses reduce their costs, they take the savings and put them in their pocket.
But that’s not the way we work.
We’re committed to ensuring that as many people as possible have access to these amazing products. So instead of pocketing the profits, we’re passing on the benefit to you and lowering our prices, in a time where prices everywhere are rising.
We hope this will allow more curly-heads to explore this fantastic product range and embrace their curls. With the launch of the newCurlyEllie Intense Strong Hold Finishing Gel, the collection is now complete and I can honestly say that there’s something for everyone.
So if you’ve been thinking about trying any of our products, I’d highly recommend you start yourself off with some CurlyEllie.